Utility templates
Order updates, appointment reminders, payment due notices tied to a user action. Lower conversation cost than marketing in many regions.
WhatsApp Template Message Categories Explained
2026-03-05 · SthirWA Team
Utility, marketing, authentication, and service templates — what each category means and when to use it.
Marketing templates
Promotions and re-engagement. Requires opt-in. Subject to Meta review and marketing conversation pricing.
Authentication templates
OTP and login codes. Use dedicated authentication category for best deliverability.